Few shelves at the drugstore are as packed as the one for anti wrinkle creams, and few questions come up as often as this one: which anti wrinkle cream is the best? Between award labels, promises from independent testing bodies and countless ingredient names, it is hard to know where to start. In this article, we look at how to recognise a genuinely effective anti wrinkle cream, what it can realistically achieve, and how PAYOT addresses the needs of mature skin with the Suprême Absolu range.
How do you recognise a good anti wrinkle cream?
An award label alone says little about whether a cream actually suits your skin. What matters more is the active ingredients it contains and how they work together. Hyaluronic acid, which binds moisture and plumps the skin, has proven itself time and again, as have ingredients that support the skin's own collagen production, since this naturally declines with age. The concentration of these ingredients and how consistently you apply them matter just as much. Even the best formula will not show results after a single use, it is the daily routine over several weeks that makes the difference.
Is a face cream enough for the neck and décolleté too?
Wrinkles do not only appear on the face. The skin on the neck and décolleté is thinner, has fewer sebaceous glands and often shows visible lines early on, yet it is frequently left out of the daily routine. A cream explicitly approved for these areas can make a real difference here. Both the Crème Jeunesse and the richer Crème Riche Jeunesse from the Suprême Absolu range are applied to the face and neck, allowing the care to extend naturally to this often neglected area.
Do I also need an anti wrinkle serum?
A serum is not essential, but it can be worthwhile if you want to target deeper lines specifically, since serums generally contain more concentrated active ingredients than creams. For anyone wondering what really smooths wrinkles, a well chosen serum often provides the extra support that a cream alone cannot offer.
Is there a more targeted solution for individual lines?
Does this also apply from 60 or for men?
Mature skin from 60 onward often has different needs than skin in your thirties, mainly more nourishment and richness, which is why many at this age choose the Crème Riche Jeunesse over the classic Crème Jeunesse. And even though anti wrinkle creams are often seen as a purely female product, men's skin is subject to the same ageing mechanisms, so the same active ingredients remain just as effective.
Exactly when the right moment is to start a targeted anti ageing routine, and how skin ageing can be slowed down overall, you can read in detail in our two articles on the topic. You will also find more on the story and science behind Suprême Absolu in our article dedicated to the range itself, and how the same care philosophy applies specifically to wrinkles and age spots on the hands in our separate article on that topic.