Anyone searching for a cream against wrinkles often means more than just fine lines. Just as often, it is about a feeling of looseness, about contours that no longer feel as defined as they used to. A classic wrinkle cream and firming skincare solve two different but closely related problems, and the best anti ageing cream for you depends on which of the two is currently your main concern.
Why does skin lose firmness in the first place?
Skin firmness depends mainly on collagen and elastin, two protein structures that act like a supporting framework beneath the surface of the skin. Over the years, the body naturally produces less of both, while gravity, repeated facial expressions and UV exposure wear away at this framework as well. The result is skin that feels softer, loses contour and, alongside wrinkles, also tends towards a certain looseness, particularly in the lower third of the face and where it meets the neck.
And what about the wrinkles themselves?
Firming alone does not replace targeted wrinkle care, the two approaches rather complement each other. While the Roselift Ritual Crème Liftante works on contour and firmness, a classic anti wrinkle cream takes care of actually smoothing lines and fine wrinkles. To find out which anti wrinkle cream suits you best and what to look out for when choosing one, you will find all the details in our article on the topic, as well as in our article on the Suprême Absolu range, which brings both concerns, wrinkles and firmness, together in a comprehensive skincare routine for mature skin.