An anti-aging product is great, but applying it with the right technique is even better. Thanks to facial massage, massaging your facial muscles is becoming an essential step for firming, revitalizing, and smoothing your skin. This set of natural and holistic techniques helps you feel good about yourself, at any age!
What is facialism?
The face is made up of around fifty muscles. Just like the body's own, to stay toned and firm, they need to be maintained and stimulated. Facialism takes this observation as its starting point and offers a new approach to facial care. It features ultra-precise massage techniques adapted to each skin type to, among other things, lift, plump, and tone the epidermis while relieving tension. Facial muscles are grasped, palpated, stretched, smoothed, and worked deeply; blood and lymphatic circulation are stimulated.
A holistic approach, this method doesn't just focus on facial skin. There comes a time when the mind disconnects and the entire body relaxes to recover and regenerate. Facialism emphasizes hands-on work to support healthy aging in a non-invasive way and immerses you in a bubble of well-being.
How does facialism affect the signs of aging?
Skin aging leads to a loss of firmness and tone. The complexion dulls, facial muscles sag and lose their shape, and wrinkles deepen. Facial massage has preventative and corrective benefits against the signs of aging.
The benefits of these facial massages are multiple: elimination of cellular waste, stimulation of the production of collagen and elastin - the skin's true support structures -, increase in blood microcirculation, relaxation of hypertonic muscles and toning of hypotonic muscles, etc. Massages are generally done with the fingers and can be accompanied by accessories such as rollers, gua sha or facial cups.
What is facialism?
Massage techniques vary from one facialist to another. Among them, of course, is the famous Kobido, an ancient Japanese art that warms up facial muscles using large strokes to stimulate blood flow and create a sort of natural tensor. Muscle stretching, on the other hand, stretches all the fibers to relax features and smooth wrinkles. The latest trend: intraoral massage. Since facial muscles are layered, engaging the muscles inside the mouth allows you to reach the deep muscles. The fingers are placed in a pinch on either side of the cheek to create dual internal and external stimulation. Facialism, depending on the method used, can work almost all the muscles of the face.
Please note that the goal of facialism is not to stop the signs of aging, but to slow down and magnify the natural phenomenon of skin aging in order to help women experience their advancing years with peace of mind and confidence.
How to get started with facialism?
In the institute: the new Payot Le Facialiste treatment
A profoundly original treatment, The Facialist is inspired by the principles of traditional Chinese medicine and offers deep muscle massages. Lasting 1 hour 15 minutes, it begins with stimulation of acupressure points on the wrists and face. These points are key to boosting energy circulation throughout the facial muscles. Relaxing maneuvers then smooth expression lines on the forehead, frown lines, and temples. These are followed by powerful intraoral maneuvers to plump the cheeks and mouth. Finally, lymphatic drainage performed with gua sha revives the complexion's radiance and reduces signs of tension and fatigue.
An exclusively manual treatment, Le Facialiste combines hand dance and beauty tools known for their energetic and muscular benefits, such as gua sha and rollers. A unique relaxing eye mask composed of around a hundred stones uses the deeply regenerative benefits of rose quartz to decongest the eye area and offer a bubble of serenity during the treatment. Smoothed features, relaxed muscle tension, radiant complexion, plumped epidermis—your skin is transformed and enhanced.
How does facialism affect the signs of aging?
Playing facialist right from your bathroom is possible! Facial gymnastics is one of the facial disciplines, and Payot has made a series of Gestuelles tutorials available to its clients to perform at home. Co-created with the renowned French facialist and face yoga teacher Sylvie Lefranc, the Payot® Gestuelles only take a few minutes a day and each addresses a skin need or a step in your skincare routine.
Regularity of movement is essential to obtain visible results, which is why it is important to perform these gestures daily. 1 minute per day is enough. You can, if you wish, focus on a specific area, such as the frown line, and work on it every day for a few seconds, being aware of your gesture during the massage. For those who are not comfortable with their fingers or wish to try another technique, it is possible to replace the hands with beauty tools.
At Payot, combining care with gesture is part of our DNA. For us, facial massage is an essential part of any beauty routine.