Think you know everything there is to know about it? Think again! Focus on the three trends that are reinventing this essential.
Multimasking: a tailor-made beauty mask
If you're an Instagram follower, you can't have missed the multi-masking trend. Many beauty bloggers have succumbed to this new art of masking, which transforms a moment of pampering into a carnival makeup session. Enlarged pores on the tip of the nose, redness on the cheekbones, shine on the forehead: each area of the face receives a different mask.
At PAYOT, we're fans of this technique, which allows you to target the action of each treatment. On the T-zone, opt for purifying masks for a little detox session. Bye-bye shine, imperfections, and blackheads! On the cheeks, focus on hydration to nourish the skin, restore its suppleness, and limit redness. And for the eyes? This sensitive area deserves a patch just for it, to reduce the effects of fatigue.
Remove the mask with peel-off
If you're more of a multitasker than a multi-masker, a peel-off mask is for you. Its second-skin texture prevents it from running, while it dries, releasing its active ingredients. To remove it, all you need is a simple cotton pad. Easy to use, effective, and clean, it allows you to sit down at the computer to check your emails or take care of your little one's bath while taking care of yourself.
The sleeping mask: under the night mask
Directly inspired by the latest South Korean beauty trends, here's the My Payot Sleeping Masque. This mask is perfect before bed, when skin regeneration is at its peak, between midnight and 2 a.m. Don't worry about your bed: this non-greasy treatment absorbs in a flash.
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