At 30, facial treatments to target the appearance of the first expression lines should be gradually incorporated into your routine. Today, we're taking a look at the perfect PAYOT beauty routine to adopt.

Since prevention is better than cure, your thirties are the ideal age to start anti-aging facial treatments. The first signs of aging aren't yet visible at 30, yet this is when the skin begins to relax, slowly allowing wrinkles and fine lines to settle in.

What beauty routine should you adopt at 30?

When I wake up

After removing impurities from your skin that accumulated overnight with a gentle toner or cleanser, moisturize your facial skin.

Hydration remains the number one recommended action for wrinkle prevention. In the morning, choose from our range Source to intensely quench your facial skin and plump it up. Or our range My Payot to address the problems of dull skin while providing perfect hydration.

At bedtime

Once you've removed your makeup, opt for a lightweight, concentrated anti-aging facial treatment with a targeted face serum. The Renewing Night Serum with retinol offers a tailored action in response to the skin's signals. Its specific active ingredients activate essential cellular messengers to ensure defense, longevity, and communication. On the surface, they tighten features for an immediate lifting effect. Its divinely silky, satiny texture envelops the skin in a feeling of well-being and infinite beauty.

To perfect your skincare ritual, let a "first wrinkles" facial treatment take over. Unlike anti-aging creams for mature skin, which could be too rich and cause imperfections, first wrinkles facial treatments provide the right amount of hydration and nutrition to your skin. At PAYOT, we have developed the Smooth range, the first step in correcting the appearance of wrinkles. These facial treatments preserve the skin's youthful capital, which acts on the entire wrinkle formation process: cellular prevention and protection, tissue stimulation and reinforcement, surface repair and correction.

Don't forget the eye area, a very sensitive area and more exposed to the harmful effects of time on the skin. Apply the Smoothing Eye & Lip Treatment morning and evening. Its fluid and airy texture reinforces the benefits of its formula, decongesting and draining, for visibly younger and more refreshed eyes.

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Sérum Nuit Rénovateur au Rétinol
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Once or twice a week

To complete your anti-aging skincare routine, opt for more powerful occasional facial treatments to optimize the results of your daily facial treatments.

Give yourself a beautiful, radiant look by applying Roselift Eye Patches. With these small, portable patches, give your eyes an instant boost of radiance. The eye area appears lifted, smoothed, and refreshed in the blink of an eye.