What if serum was the most important step in your beauty routine? Often overlooked, serum is actually a concentrate of active ingredients that penetrates deeper into the skin and helps boost the effectiveness of your skincare products. But how do you choose the right one? Our experts tell you everything.
Serum: the first step in your skincare routine
The serum is applied to cleansed, slightly damp skin. When pores are dilated by the heat, the product's absorption is optimized. This product, generally more concentrated in active ingredients than creams, allows you to target a specific problem.
Which serum should I choose for my skin?
Our recommendation: Source Adaptogenic Rehydrating Serum enriched with a duo of adaptogenic plants (Breton Seaweed and Reishi Mushroom) and high molecular weight hyaluronic acid. Applied morning and evening before your moisturizer, it boosts skin hydration and protects it daily against external aggressions.
Opt for hyaluronic acid. This molecule, naturally present in the skin, can retain up to 1,000 times its weight in water. The added bonus? If you've noticed the appearance of fine lines on your face and you're under 35, these are likely signs of dehydration. Applying hyaluronic acid daily will gradually reduce their appearance and give you visibly plumper skin.
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The little extra: Vitamin C also boosts the synthesis of collagen, a protein essential for skin firmness and elasticity. Our recommendation: My Payot Vitamin C Radiance Serum, enriched with vitamin C and antioxidant superfruits (organic pomegranate, organic goji berry, and acai). It fades dark spots, evens out the complexion, and revives natural radiance for a healthy glow all year round.
If your skin lacks radiance, looks dull or tired, opt for a vitamin C serum. Naturally present in our diet, vitamin C is a powerful antioxidant that protects the skin against damage caused by free radicals and pigment spots, while stimulating skin microcirculation.
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The little extra: AHAs are exfoliants that eliminate dead cells accumulated on the surface of the skin. Our recommendation: The Renewing Peeling Serum, enriched with meadowsweet extract, an active ingredient known for its antibacterial and anti-inflammatory properties, AHAs and probiotics to regulate the skin microbiome. It rebalances the skin and reduces excess sebum while reducing imperfections and residual marks.
If you have spots or blemishes, opt for active ingredients with anti-inflammatory and/or antibacterial properties such as zinc, salicylic acid, or AHAs. These help smooth and even out skin texture.
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Our recommendation: The Firming Density Serum, enriched with pro-collagen, a targeted peptide that stimulates the production of collagen fibers in fibroblasts. Combined with encapsulated hyaluronic acid, it reduces the appearance of wrinkles and firms the skin.
If you have wrinkles or your skin is starting to lose firmness, opt for a serum enriched with pro-collagen and hyaluronic acid. Collagen, a protein naturally produced by the skin, is essential for maintaining firmness and elasticity. However, with age, its production declines, contributing to the appearance of fine lines and wrinkles.
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Our recommendation: The Supreme Youth Microperlé Serum, enriched with hyaluronic acid to boost hydration, vitamin C to revive radiance and reduce pigment spots, as well as magnolia, orchid, and carcinine extracts for their antioxidant and anti-inflammatory properties. These active ingredients neutralize micro-inflammations at the cellular level.
If you're over 50 and your skin is marked, opt for moisturizing and antioxidant active ingredients that address all the signs of skin aging: wrinkles, sagging, pigment spots, dullness, and dehydration. Collagen boosters, vitamin C, and hyaluronic acid will be your allies.
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