A firm face looks younger. However, over time, facial skin begins to sag. Don't panic, PAYOT skincare products are the ideal solution for firming and youthful-looking skin!

Today, sagging skin and loss of firmness have become a major concern for women, ahead of wrinkles. It's becoming necessary to use anti-aging facial treatments tailored to your skin.

What is loss of firmness?

The skin on our face is a reflection of our health and well-being. After the age of 45, skin loses its elasticity and becomes even more sensitive to the ravages of time and the environment in which we live, such as pollution, physical fatigue, poor diet, and insufficient water consumption.

The result? Dehydrated facial skin leads to the appearance of wrinkles and a loss of suppleness and radiance. Don't panic, PAYOT reveals all its secrets for plumped, healthy skin that doesn't look its age!

Why does facial skin sag?

Over time, the skin's natural moisture levels decrease, cell renewal and a lower secretion of hyaluronic acid cause the epidermis to thin and the appearance of wrinkles and fine lines. The decrease in the natural production of collagen and elastin also leads to sagging skin, the appearance of wrinkles and, therefore, a lack of firmness in the facial skin.

What routine should you adopt to firm your skin?

Eat protein
A diet rich in protein, consisting of meat, fish, eggs, or rich in fruits and vegetables and vitamins A, E, B5 and C naturally regenerates the skin and acts directly on the supporting tissues of the face.

Limit sun exposure
The sun's rays, especially UVA rays, accelerate the aging of facial skin and damage the collagen and elastin that maintain it. For this, Anti-Redness Tinted Cream No. 2 is the cream you need!

It acts daily to combat cellular dysfunctions that cause complexion imperfections and provides both an anti-pollution shield and reinforced SPF50 anti-UVA filter protection to prevent the appearance of new complexion irregularities.

It is also very important to avoid prolonged exposure, especially between 11 a.m. and 3 p.m., and to apply a protective cream or oil suitable for your skin type from the Sunny range to protect from the sun and limit the sagging of tissues and the appearance of wrinkles on the skin of the face.

Firming massage: the well-being gesture for your face
Developed by Dr. Nadia Payot, the Payot Signature Beauty Gym delivers visible beauty results on radiant, youthful features. Stimulating facial circulation through massage is one of the most important ways to maintain or regain firm skin. Self-massage is an excellent way to do this. Microcirculation is stimulated by twisting the skin between your thumb and forefinger across your entire face.

Another natural remedy for firming skin, Dr. Nadia Payot's Beauty Gym also helps firm facial muscles, tighten skin, and prevent the appearance of wrinkles. Because just like your body, your face needs regular exercise to maintain its youthfulness and regain beautiful, toned, and firm skin!

Choose specific treatments
Because we can't rely solely on our genetic makeup, using specially formulated skincare products is essential. The Lisse range of facial treatments acts on the genes responsible for the synthesis of elastic fibers.

Be on all fronts
Settling for just one product in your skincare routine? Bad idea.

For more effective results, layer several products. Morning and evening, apply the Supreme Youth Serum before your face cream and once or twice a week, complete with targeted treatments such as the Supreme Youth Mask which gives the skin an express "lifting" effect and the Supreme Youth Neck and Décolleté, the effective facial treatment to combat sagging muscles in your neck and décolleté.