It's well known that skin firmness is a major concern for many women from the age of 60. Indeed, over time, the skin gradually loses its natural elasticity and tone. This phenomenon, although natural, is accentuated and accelerated by environmental and genetic factors in women such as pollution, sleeping habits, cigarette consumption, and many others. There is a way to prevent and enhance the signs of aging thanks to a complete facial care ritual and ingredients precisely dosed and selected to firm the skin.

The phenomenon of skin aging

A natural and, above all, inevitable process, as we age, our skin undergoes biological changes: Its production of collagen and elastin decreases, resulting in a loss of firmness and elasticity. The skin becomes thinner, drier, and especially prone to wrinkles. In addition, the muscles and supporting tissues beneath the skin lose volume and strength, contributing to the sagging of the epidermis.

Nothing serious, there are practices that contribute to the maintenance of the skin for a young and firm appearance.

How to reduce the natural signs of aging?

It is in reality a global approach to adopt at the heart of our daily lives: adopting a balanced diet, a dynamic lifestyle and above all an adapted care ritual.

Our experts advise, unsurprisingly, to opt for skincare products with visible lifting and firming effects on the skin and, above all, to use sunscreen every day. Did you know? The sun's UV rays are the main cause of skin aging. So, if you apply anti-aging facial products without applying sunscreen during the day, the effects of your products will unfortunately not be optimized, which is a shame! Our experts therefore recommend applying at least one SPF30 CC cream to the skin for sun protection during the day .

Regular physical activity and exercise helps improve blood circulation and tone underlying muscles, which can help firm the skin on your body. For your face, there are also exercises you can perform while applying your skincare products. Using your hands and/or beauty tools like Gua Sha, practice draining and lifting techniques. Discover Payot's Beauty Gym, techniques that will boost the effectiveness of your skincare products. Co-created with Sylvie Lefranc, a facial yoga specialist, they relax and loosen facial muscles.

Ultimately, beautiful skin requires a balanced diet rich in antioxidants, vitamins (A, C, E), and minerals to support skin health from the inside out. Aura dietary supplements can contribute to a better vitamin intake; however, they are not a meal replacement.

CC Crème Liftante SPF 30
Anti-ageing
Roselift
Regular price 62,00 €
62,00 € Regular price Sale price
1.550 €/L
inkl. MwSt, zzgl. Versand

Choose treatments enriched with pro-collagen

We have a skincare line specially designed to limit the loss of skin elasticity, this line is the Roselift skincare line. Formulated with damask rose, a patented active ingredient and pro-collagen peptide, these ingredients form a unique firming complex that stimulates and boosts cell regeneration and thus the natural production of collagen in the epidermis.

Cosmetics enriched with pro-collagen are particularly beneficial for mature skin. Pro-collagen peptide is a molecule that stimulates the production of collagen, a protein essential for skin firmness and elasticity.

The firmness booster ritual to prevent the signs of aging from the age of 40:

Before any product, the lifting infusion enriched with rose floral water helps hydrate, lift, and above all prepare the skin for treatment. It provides a boost of freshness and instantly plumps the skin.

Next, we recommend applying the Firming Density Serum. Concentrated in active ingredients such as pro-collagen peptide and hyaluronic acid, it hydrates and offers a dual redensifying and lifting action on the skin for boosted and visible results in just a few days. It helps effectively stimulate collagen production and improves skin texture.

Infusion Liftante
Roselift
Regular price 39,00 €
39,00 € Regular price Sale price
312 €/L
inkl. MwSt, zzgl. Versand

In the morning and evening, apply a lifting and moisturizing cream.

The Lifting Rose Cream is ideal for bringing radiance to the skin thanks to its pink pearls and effectively firming the skin. At night, apply the Night Sculpting Cream with its enveloping and rich texture that redensifies and firms the oval of the face during the night, a time conducive to the regeneration of skin cells.

Once a week, take 10 minutes to apply a firming mask to cleansed skin. The Lifting Tensor Mask, formulated with rose wax, visibly lifts the skin and prevents dehydration. Perfect for a pampering Sunday evening at home, your skin is ready for the week ahead!

Crème Rose Liftante
Roselift
Regular price 89,00 €
89,00 € Regular price Sale price
1.780 €/L
inkl. MwSt, zzgl. Versand

In a few more words, the Roselift ritual maintains a high level of skin hydration to limit the appearance of wrinkles and improve its appearance: Good hydration contributes to plump skin and a younger appearance.

Don't wait any longer and follow our advice to most accurately and visibly reduce the signs of aging and maintain firm and radiant skin even after 60. Take care of your skin with quality products and a holistic approach: the best advice from our experts is to combine draining gestures with the application of your skincare to maintain the suppleness of your skin and stimulate the skin tissues.