Seventy years of service to your skin: who can beat that? PAYOT Pâte Grise hasn't aged a day since its creation in 1930. A worthy heir to the cosmetic pastes so beloved by ancient Egypt, this iconic little jar continues to work wonders.
To celebrate its anniversary, we're revealing everything from beauty pastes, these concentrates of benefits to recipes passed down from generation to generation.
Beauty pastes, an ancestral secret
Balinese floral paste, Tunisian barouk, or Burmese thanaka: opening the book of beauty pastes is a bit like leafing through a geographical atlas. It must be said that few cosmetic products can boast of being so universal, and so ancient. Yes, traces of beauty pastes can even be found on the frescoes of ancient Egypt and Rome!
The reason for such success? Yesterday, as today, women want beauty products that are as effective as they are easy to use. Beauty pastes are ideal: their clay-based composition makes them easy to store while ensuring the stability of their formulation and their long shelf life.
In terms of effectiveness, they are formidable. They combine highly targeted action, long application time, and concentrated natural active ingredients like clay, essential oils, and minerals. They can be cleansing, moisturizing, astringent, or deodorizing, depending on your needs and formulations.
PAYOT's Gray Paste: the secrets of a beauty icon
But what is hidden behind the curve of this Art Deco pot?
A little Australian shale extract, this gray stone that neutralizes bacteria and leads the pimple to maturation.
A pinch of talcum powder to absorb impurities.
A hint of purifying zinc extract.
Soothing sweet almond extract.
It's as simple as that!
“The Grey Paste works wonders on my little spots: it dries out, cleanses the area and allows the skin to heal better.” - Lucie, Beauty & Gibberish
“The Pâte Grise and its little brother, the covering stick, have truly become essential during periods when my skin decides to be annoying.” - Angéline, Carnet Prune
“The Grey Paste amazed me, my spots disappeared in 48 hours without leaving a trace!” - Marine, The Underside of Marine
For its anniversary, Pâte Grise has been expanded with a range of seven complementary treatments. Enough to say "bye-bye" to imperfections for the next seventy years!