For a long time, we believed that lips only needed a touch of colour, that a well-chosen lipstick was enough, that lip gloss could double as skincare. But lips have other demands, and they know how to make themselves heard: dryness, tightness, fine lines, loss of volume. Signs that are too often ignored because we have yet to find a treatment that truly measures up.
Unique skin, specific needs
The lips are among the most exposed and vulnerable areas of the face, yet they remain one of the most neglected in skincare routines. The reason is simple, and often overlooked: their skin is structurally different. Much thinner than the skin on the rest of the face, it lacks sebaceous glands, meaning it produces no natural sebum to protect itself. Without this natural lipid film, lips lose moisture much more quickly and remain constantly vulnerable to external aggressors.
On top of this come environmental factors that relentlessly attack them: cold weather causes chapping, wind dries them out, heat weakens them, and pollution damages their protective barrier. And for those who swear by lipstick, the repeated friction of coloured products eventually accentuates fine lines and discomfort. Lips therefore deserve expert care too, designed to replenish moisture, strengthen their resilience and restore the plumpness they have lost.
It was precisely in response to this observation that Payot created the Plumping Hydrating Lip Balm, not as a simple comfort product, but as a true expert treatment formulated with high-performance active ingredients and an innovative technology developed specifically for the lips.
An expert balm, an addictive sensation
From the very first application, the sensation is immediate: lips are replenished with moisture, smooth to the touch and visibly plumper. This noticeable effectiveness owes as much to the quality of the formula as to the technology behind it. The Lip Water Recharge Complex is an exclusive Payot innovation that delivers water deep into the lips and helps retain it over time.
Its little extra? A silky, melting texture that is neither sticky nor tacky and adapts to every use: worn alone for a natural, polished look, or under lipstick to prepare the lips and prolong makeup wear. This dual purpose makes it the perfect companion for every routine, from morning skincare to quick touch-ups throughout the day.
Four active ingredients, one high-performance synergy
The formula combines four complementary active ingredients selected for their targeted action and compatibility with even the most delicate tissues.
Hyaluronic acid is the star ingredient of this new lip treatment. Recognised as one of the most powerful moisturising ingredients in modern skincare, it works by attracting and retaining water molecules. It enhances the lips’ natural hydration, limits water evaporation and restores the supple, full volume that time and environmental aggressors have gradually diminished.
Inspired by adaptogenic plants, the balm also incorporates two exceptional botanical active ingredients. Adaptogenic Breton seaweed, harvested from the French coastline and renowned for its exceptional hydrating properties, replenishes the skin with moisture and reactivates its natural hydration power. A resilience mechanism that is particularly valuable for lips lacking comfort. Adaptogenic reishi mushroom works differently: it strengthens the lips’ skin barrier and improves their resistance to environmental stressors such as cold weather, pollution and temperature fluctuations. Together, these two adaptogenic ingredients help lips adapt to their environment rather than simply endure it.
Finally, squalane completes the formula with gentle yet immediate efficacy. This naturally derived ingredient, structurally similar to the skin’s natural lipids, helps intensely hydrate the lips while protecting them from external aggressors. Its lightweight texture melts into the tissues without leaving a greasy film. It is this ingredient that gives the balm its signature melting sensation.
Measured results from the very first application
The effectiveness of this balm is not based on simple promises; it has been rigorously measured through several complementary protocols: consumer tests under dermatological supervision, clinical scoring and instrumental measurements conducted on a panel of 32 volunteers over 28 days of use.
94% of volunteers reported hydrated lips*
84% observed smoother lips from the very first use*
88% noticed a reduction in lip roughness*
81% confirmed that the balm smooths the appearance of fine lines*
+52% instant increase in lip suppleness after a single application**
*Consumer test under dermatological supervision conducted on 32 volunteers over 28 days of use. Up to six applications per day. Percentage of volunteers who perceived the effect.**Dermatological scoring conducted on 32 volunteers. Immediate result after one application.***Instrumental hydration measurement conducted on 10 volunteers. Clean formula: silicone-free. 81% ingredients of natural origin.