For many, anti-aging care rhymes with anti-wrinkle cream. And yet, the reality is quite different! Wrinkles are just the tip of the iceberg that hides other signs of the passing of time...

Spots, uneven skin, and sagging skin are all good reasons to take care of your skin as soon as possible. Payot tells you everything you need to know about anti-aging skincare products, which you should adopt immediately for a youthful look!

What is an anti-aging treatment for?

It is often wrongly thought that anti-aging treatments are reserved for mature skin . However, the signs of aging are not the preserve of seniors: they are numerous and affect all generations . Loss of firmness, wrinkles, sagging skin, spots or even uneven skin tone are all signs that show that the skin is changing.

Whether they come in the form of a cream , serum , or comprehensive treatment, anti-aging skincare aims to support the skin's aging process. The goal? To enable every woman to feel better about herself and beautiful like the first day. Because beautiful skin is, above all, healthy skin. !

Which anti-aging treatment is right for my age?


Let's face it, if we could, we would all retain our youthful features (or even our baby skin). Failing any miracle, one of the best ways to preserve our skin's youthful capital remains the application of anti-aging skincare products, starting at the age of 25. It's a bit like going on vacation; the sooner you start, the better! In the end, prevention is better than cure!

At 30: aim for first wrinkles

Around the age of thirty, and sometimes even as early as 25, the first wrinkles may appear. Don't panic, these are often expression lines that don't require more than daily moisturizing. However, if they are already relatively pronounced, you can use an anti-aging treatment to combat the first signs of aging in the morning and evening. Always remember to extend the application of your treatment to your neck and décolleté to preserve the tone of your skin. Combined with a PAYOT Gestuelle routine, applying a preventative treatment will help preserve your beautiful skin.

At 40: aim for a tightening effect

It's often at this age that skin loses elasticity due to sagging. Wrinkles set in, and it's now essential to apply an anti-aging cream morning and night. Occasionally, applying a tightening or youth-boosting serum before the cream can seriously rejuvenate your skin! Also, remember to regularly apply a hydrating mask to give your skin the attention it needs.

At 50: overall care objective

The fifties are often a time of upheaval, with the complicated transition of menopause. As we know, hormones play a central role in our skin, which is often subject to their moods. Wrinkles appear, skin thins, and sometimes we may notice a lack of radiance or pigmentation spots. To treat these different signs of aging, you can apply a cream for mature skin, then a serum, and finally a specific treatment. And if you prefer to avoid multiple applications, opt for a comprehensive treatment that concentrates innovative anti-aging actions!

After 60: Wellness Goal

It's no secret that after your sixties, wrinkles are part of your facial makeup. However, it's important to continue using anti-aging skincare products to moisturize your skin and gently support its aging process. Choose products whose scent or application you enjoy to make your beauty routine a true moment of well-being! Take the time to thoroughly cleanse your face and apply your products while massaging your skin for ultimate relaxation.

And of course, before you whip out your anti-wrinkle creams and lifting serums, don't forget to adopt the right beauty habits to protect your skin, whatever its type: moisturize it well daily, protect it from the sun's UV rays by applying a suitable sunscreen, and exfoliate regularly to eliminate impurities. It's time to get that youthful complexion!